I was watching The Score (the sporting channel) and noticed that they were using a Redrock Micro rig with a DSLR camera, couldn't really make out what camera they were using (might be a Canon 5D). It just goes to show you that even they're jumping the wagon using this setup:
You'll notice the rig on 0:12 and 0:46 of the clip.
Times are changing and we got the gear to prove it.
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